AI-Powered Content Creator for Bathroom Renovations (German Speaking)

bout Us: We are an innovative German bathroom renovation company dedicated to quality craftsmanship and modern solutions. We are looking for a highly specialized, Native German-speaking (Muttersprachler) Social Media Expert who excels at leveraging cutting-edge AI to create exceptional content.

This is not a traditional social media role. We need a strategic innovator who can use the latest tools to connect with our specific target audience: middle-aged to older German homeowners (approx. 45+) who value quality, reliability, and sophisticated aesthetics.

The Challenge: Your mission is to build and elevate our digital presence across Instagram, Facebook, and YouTube (both long-form and Shorts). You will use advanced AI tools to produce professional, trustworthy, and engaging content that resonates with a discerning German audience planning their dream bathroom.

What You'll Do

AI-Enhanced Strategy: Develop a comprehensive content strategy tailored specifically to the 45+ German demographic, focusing on inspiration, expertise, and building trust.

Video Production: Create high-quality video content (Shorts/Reels and long-form). You will leverage AI tools (e.g., RunwayML, HeyGen, Descript, Veo) for scripting, visualization, voice-over, and efficient editing.

Visuals & Copy: Generate stunning visuals (e.g., using Midjourney/DALL-E) and compelling, error-free German copy (e.g., using Claude or ChatGPT) that speaks the language of our target audience (less "trendy," more substance).

Organic Growth & Management: Manage the content calendar and grow our presence organically, focusing on quality engagement and lead generation.

Required Skills & Experience

Language (Non-Negotiable): Native German speaker (Muttersprachler) with exceptional copywriting skills. You must understand the nuances of addressing an older, sophisticated German audience.

AI Proficiency: Expert-level proficiency with current AI content creation tools. You must know how to prompt effectively and integrate various AI tools into a seamless workflow for professional results.

Technical Skills: Professional video production and editing capabilities (e.g., CapCut, Premiere Pro) are essential to finalize AI-generated assets.

Platform Expertise: Deep understanding of Instagram, Facebook, and YouTube algorithms for organic growth.

Audience Understanding: Proven experience in creating content that appeals to older demographics (informative, high-quality, professional).