AI Prompt Engineer / System Instruction Designer

Important: This role will be onsite out of our Westlake Village, CA corporate offices on a hybrid basis (2-3 days per week)

About the Role

At Guitar Center, we’re on a mission to help musicians and music lovers find their sound, whether they’re picking up their first guitar, building a home studio, or getting ready to hit the stage. We blend decades of retail expertise with cutting-edge digital experiences, including new AI-powered Assistants that help both customers and employees explore, learn, and work in innovative ways.

From helping customers discover the right gear, trade in equipment, book lessons, compare products, or build out a professional rig, to empowering our internal teams with fast, reliable day-to-day operational experiences, our AI initiatives aim to redefine what shopping and working at Guitar Center feels like. As an AI Prompt Engineer / System Instruction Designer, you’ll lead the creation of the system instructions, prompts, and conversational frameworks that power these transformative experiences.

What You’ll Do

Prompt & System Instruction Design

• Craft system instructions and prompts to guide AI Assistant responses with accuracy, musical expertise, and operational relevance.
• Develop few-shot examples and structured prompt strategies to shape Assistant behavior in both customer-facing and internal contexts.

Conversational Experience Development

• Design and refine dialogue flows that reflect the tone and credibility of a trusted gear advisor or internal knowledge assistant.
• Uphold and evolve Guitar Center’s brand voice within AI conversations, ensuring authenticity and alignment with company values.

Cross-Functional Collaboration

• Work closely with product managers, engineers, UX designers, and employees to integrate AI across web, mobile, retail, and internal platforms.

Testing, Measurement & Iteration

• Analyze real interactions to improve Assistant performance in terms of reliability, musical credibility, and overall helpfulness.
• Continuously iterate based on data to enhance the customer and employee experience.

Innovation & Emerging Trends

• Monitor developments in generative AI and conversational design.
• Explore opportunities like multi-agent orchestration to expand Assistant capabilities for both external and internal use.

Standards & Documentation

• Contribute to internal playbooks, documentation, and best practices to establish Guitar Center’s standards for prompt engineering and system instruction.